I was recently surfing the web for some advertisements: not video advertisements aired on television, but print ads, pictures, billboard advertisements and the like. And its 100% true that Creativity is everything in this world !!
The power of pictures and their equivalence to a 1000 words can be truly witnessed here. Pictures capture attention. They captivate the audience and turn their attention to the subject you are selling. As a general rule, Creativity can be associated with ‘originality’. These ideas are original, unseen and the associations contained are interesting. Although ‘creativity’ might in itself seems a simple process, but it is quite complex and one which has been studied far and wide. Creativity is generally associated with chance, accident, dreams, innovation, genius or even mental illness !
Advertisement is a form of communication intended to persuade an audience to take some action. With advertisement spending in 2007 estimated at US $385billion and an introduction of new media, it is a field which has tremendous opportunities. Increase in competition, globalization, awareness of customers have forced corporations to innovate and put forth creative ideas, to pull audiences.
Go to the following links for some creative advertisements:
http://www.wittysparks.com/2007/09/17/countless-creative-ads-at-one-place/
http://webdesignledger.com/inspiration/most-creative-ads-around-the-world
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